Public Affairs Services

What are the main steps in facing the universe of public choice?

Starting from legislative monitoring to building the relation, these are the five actions constituting the public affairs services.

First Step: What’s Going On?

The universe of public choice is intricate, hard to read, evaluate and interpret. To orient yourself in this complex world, in addition to know-how, you need time, method, scrupulous dedication, perseverance and, why not, passion.

Legislative monitoring is a daily practice that FB & Associati’s specialised team conducts in order to be informed of activities in the Italian and European Parliaments, the Government and all those other institutions involved in legislative and regulatory matters: from the Houses of Parliament to the local agencies.

FB & Associati prepares a flow-chart of the decision-making process, an analysis that is useful for identifying institutional interlocutors and all those subjects who can influence the final decision. The political scenario is more and more complex and intricate: for this reason FB has developed a networking mapping system, aimed at guiding the client to in the decisional context.

The subsequent step is to open an effective communication channel to assert, at the right time, a sacrosanct democratic right. That of words and influence.

Ahead of the Media

Being late excludes the opportunity of speaking out on the subject. FB plans influencing measures before it is all said and done, working alongside the client in handling complex processes. That is what a policy brief is for, a working tool that reconstructs the status of the decision-making process; understand the positions of the interested parties; evaluate the future prospects.

This instrument is accompanied by an activity aimed at clarifying specific subjects: the survey. This is a qualitative analysis aimed at identifying opinions, interpreting attitudes, revealing the issue salience of single influential decision-makers or a sample group of decision-makers. All of this, in time to build up a monitoring “dashboard” of those issues which can influence in a determinant way the possibility to reach the client’s objectives.

We Have a Problem. But Is It Really Focused?

There is a problem that blocks the development of an interest. Is a law really needed? Not always: an interest can also be regulated through other instruments that often turn out to be decisive.
FB delineates the scenario in which the decision is formed, it identifies the obstacles that block the process, it analyzes the reasons and solicits the initiative on the part of the organisms responsible for the implementation, forging, together with the client, a path that will lead to the most effective solution. This is what we call “strategic approach”.

In this process, a correct definition of the issue is essential, which means accrediting an interest as a general value of the company, including it in the political agenda and activating the public debate involving influential partners.

In this respect, FB sponsors several types of initiatives: round-tables and workshops, reports, survey, newsletters and papers, one-to-one meetings. Activities that allow the subjects involved – influential and decision-makers – to gain up-to-the minute information, to meet and to debate, to offer solutions.

To Count, Always

“To count” means to be relevant, to affect decision-making processes. A concept that public opinion often associates with the expression power lobby, with reactions – alternating or joint – of repulsion, fear and reverential respect. However, history has demonstrated how being wealthy and being invited to the “right homes” aren’t the sole weapons in order to be influential. There is another way, which even the “rich and powerful” must follow if they want to reach significant and durable results.

That is FB: the creation of a network of stable and efficient institutional relations for the interests of the client, to which are added the production of contents, or proposals, solutions, in-depth analyses. We are convinced, in fact, that obtaining a meeting with a politician is not a result per se, but a starting point for the beginning of a durable and profitable relationship, with the prospect of facing and solving politically important questions.

Relations and content – together – are the solid bases for influencing decision-making processes.

Build the Relation

Politicians seek and cultivate contact with society. But a contact can never be just one-way, it is always two-way. Companies and organizations also exercise the right to seek relationships with the interlocutors in politics.

This is not an abuse, an intrusion, but rather an advantageous situation for both parties: time dedicated, on the part of the politician, in exchange for in-depth details on the needs of a sector of our economy or our society, on the part of the stakeholders.

FB facilitates this process by organizing, following consolidated methods and organization, a lobbying strategy to develop relational networks with the European Union institutions, Parliament, the Government, local agencies, stakeholders.

The working instrument is the position paper, a document that presents a client’s position on a certain subject, complete with technical information, data, analyses, expert opinions and, primarily, concrete proposals.

Specific knowledge and solutions in exchange for time and attention on the part of the decision-makers: this is the currency of lobbying.