Pietro Raffa

After graduating with honors in International Relations at Roma Tre, he obtained a Master’s degree in Marketing, Communication, and Digital Strategy from the Business School of Il Sole 24 Ore.

He joined MR&Associati in 2012, becoming a Partner in 2016 and CEO in 2022.

Since January 2024, he has been a Partner and Head of Digital & Media Advocacy at FB & Associati, where he is responsible for defining digital strategies for brands, institutions, and industry associations. He also collaborates with several online newspapers and lectures in digital strategy at Il Sole 24 Ore (Business School), Università degli Studi di Milano, Università Cattolica and within digital training workshops.