FB&Associati continues to grow: Pietro Raffa appointed partner. He will lead the Digital and Media Advocacy unit.

After announcing the joint venture with Nomisma, a leader in economic and market analysis, FB & Associati continues its growth path with the opening of a new unit dedicated to Digital and Media Advocacy. This unit is responsible for designing and executing strategic communication campaigns to influence the opinions and decisions of both public and private decision-makers.

The success of FB & Associati’s foresight, which has been consolidated over the past five years through the design and implementation of advocacy campaigns in diverse sectors ranging from agri-food to healthcare, environment to real estate, among others, has led to the establishment of a dedicated Digital and Media Advocacy unit. Taking the helm is Pietro Raffa, formerly CEO of MR&Associati Comunicazione, who joins FB&Associati’s board as a partner.

I am very proud to be able to work with a team of highly valuable professionals,” commented Pietro Raffa. “After six years of intense collaboration, we have decided to further strengthen our relationship and establish the Digital&Media advocacy unit, as we believe that the integrated approach between Public Affairs, Digital, and Media is the winning strategy to support clients in achieving their goals. I thank the board for their trust and, aware of the great challenges ahead, I will put all my skills and energies to contribute to the growth of one of the most important companies in the sector.